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Top Benefits of Long-tail Keywords for Your Website

Top Benefits of Long-tail Keywords for Your Website
Top Benefits of Long-tail Keywords for Your Website

Long-tail keywords are terms that can be searched for on Google, Bing, and Wikipedia. Long-tail keywords bring more traffic to your website and give you a better chance of ranking higher than your competitors. Here are some top benefits you will get by targeting long-tail keywords:

What are long-tail keywords?

Benefits of using long-tail keywords
Benefits of using long-tail keywords

Long-tail keywords are those that are not typically thought of when it comes to keywords for websites. These keywords are more specific, and therefore, are more likely to bring in traffic that is interested in what you have to offer. 

Some of the top benefits of using long-tail keywords for your website include: 

1. Increased Traffic: 

Seo long tail keywords are more specific, which means that they are more likely to bring in traffic that is specifically interested in what you have to offer. This can result in increased traffic and a higher conversion rate. 

2. Increased Rankings: 

Another benefit of using long-tail keywords is that they tend to rank higher on search engines. This can help you attract more visitors and make your site more visible. 

3. Improved SEO: 

By targeting long-tail keywords, you’re also likely to improve your site’s SEO rankings. This can help your site rank higher in search engine results pages (SERPs), giving you a better chance of being found by potential customers.

Benefits of using long-tail keywords

long-tail keywords
long-tail keywords

The use of long-tail keywords can be a beneficial strategy for website owners and marketers. 

Here are some of the top benefits:

1. Increased Traffic and Conversion Rates

Long-tail keywords are associated with higher traffic and conversion rates due to the fact that they are more specific and meaningful to potential customers. This is because they are relevant to what your customers are searching for on the internet, rather than generic terms that might be irrelevant or obsolete.

2. Increased Brand Visibility

By targeting long-tail keywords, you can increase your brand visibility and attract new customers who are specifically interested in what you have to offer. This can lead to increased revenue and increased customer loyalty, as well as increased brand awareness.

3. Improved Rankings and Positioning on Search Engine Results Pages (SERPs)

Targeting long-tail keywords will help you achieve improved rankings and better positioning on search engine results pages (SERPs). This is because these keywords are more likely to be associated with high-quality content that is relevant to your target market. As a result, they will generate more clickthroughs and conversions than general keywords would.

How to use long-tail keywords

If you’re looking to improve your website’s search engine rankings, using long-tail keywords is a great way to do it. (Note: This isn’t the same as using keyword stuffing, which is considered spamming.) Here are some of the top benefits of using long-tail keywords:

  • They’re more relevant. When you use long-tail keywords, your website’s content is more likely to be relevant to search queries. This means that people who are looking for information on a specific topic will find it on your website.
  • They’re more valuable. The higher ranking your website gets, the more potential customers you’ll attract. In fact, according to research by Moz, a long-tail keyword can be worth up to five times more than a traditional keyword.
  • They’re easier to rank for. Long-tail keywords are often less competitive and easier to rank for in search engine results pages (SERPs). This means that you’ll have an easier time getting clicks from potential customers.
  • They’re less likely to be blocked by Googlebot. Googlebot is programmed to avoid websites that are spammy or have low quality content overall. By using long-tail keywords , you’re less likely to have your website blocked by Googlebot.
  • They’re more likely to be used in searches. As mentioned earlier, long-tail keywords are often more specific and therefore more likely to be used in a search query. If someone is looking for “best hair extensions,” using the keyword “best” on its own might not attract as many potential customers as using the same keyword with “hair extensions.”
  • They’re worth more than traditional keywords. Each search engine has different algorithms that determine which websites appear in search results; one algorithm may rank traffic from long-tail keywords higher than traffic from short-tail keywords because the algorithm recognizes long-tail keywords as higher quality than short-tail keywords.
  • Longer tails bring more clicks. This is one of the most significant advantages of long-tail keywords, which has a lot to do with how these keywords’ search volume relates to each other on Google. Because there are so many more variations of these types of keywords, they have a greater potential to be ranked higher in search results because it’s easier for the algorithm to differentiate between them.
  •  Long tails improve your website’s organic visibility. On Google and other major search engines, long-tail keywords can provide your website with better ranking positions in organic searches–that is if you’re using the right keywords and not just stuffing a bunch of random words into your title tag or meta description.

Examples of the top benefits of using longtail keywords

1. Increased website traffic.

When you target long tail keywords, you’re more likely to attract browsers and customers who are looking for specific information or products. This means you’ll get more visits from people who are genuinely interested in what you have to offer, and fewer people who just happen to stumble upon your page by chance. However if you are facing a problem getting more visitors to your website who are genuinely interested in your product or services then Incrementors provides seo content optimisation which can improve your website traffic and presence.  

2. Greater competition doesn’t mean lower results.

While it may seem like targeting longtail keywords will lead to less competition, this isn’t always the case. In fact, using longtail keywords can actually help increase your chances of ranking higher on search engines because it makes your site more unique and valuable to potential customers.

3. Improved ROI (Return on Investment).

Targeting longtail keywords can result in increased revenue streams for your business because the keywords are more likely to be relevant and rewarding to target. For example, if you sell products related to gardening, using keywords such as “gardening tips,” “garden design,” or “low maintenance gardens” will likely produce better results than targeting shorter terms like “garden” or “planting.”

4. More targeted visitors means higher conversion rates.

If you’re able to direct high-volume traffic to your site, you’ll improve your potential conversion rates and your chances of achieving a successful sale.

5. Find the most valuable keywords. 

Your search volume is likely more than your competition’s, so you can determine which keyword phrases are most profitable by evaluating the number of searches performed for each term. If your competitor ranks in the top three when it comes to searches for a longtail keyword, then there will be a higher demand for this type of content – and thus a better chance at generating revenue with it.

6. Generate more leads through social media.

If you intend on marketing products or services through social media (Twitter, Facebook, LinkedIn and YouTube), using longtail keywords can help generate more leads through social media because they tend to be more targeted than shorttail keywords. And although Facebook, YouTube and LinkedIn are all easier to rank for longtail terms, rankings on Twitter can be as competitive unless you have an established following/branding in place.

7. Improve your Google search ranking with longtail keywords. 

Google can rank a keyword phrase differently depending on how many pages that phrase appears on the internet and how much it is linked to by other sites (websites that link to the page containing a keyword phrase are called anchor text). Because of this, if you utilize longtail keywords, Google will determine your site’s relevance based on the number of pages and links it contains.


As a business owner, you know the importance of creating high-quality content for your website. But what about the keywords that will bring people to your site? In this article, we’ll take a look at some of the top benefits of long-tail keywords for your website. By tailoring your SEO strategy to focus on long-tail keywords, you can increase traffic and lead conversion rates for your website. So don’t wait any longer — start using long-tail keywords today!


Brack Nelson is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency lead, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors' area of expertise.

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